There’s a certain rhythm to summer down South.
It’s not just about the heat—it’s about the moments. The early morning bait checks. The slow roll of a skiff over glassy water. Ice chest clinks. Docks at sunset. Late-night stories on the porch while the cicadas sing backup. Around here, summer isn’t a season. It’s a state of mind.
That’s the spirit behind our newest Tide Wear Summer Drop—gear built not just to survive the heat, but to represent the lifestyle that comes with it.
Built for the Coast, Inspired by Our Roots
This drop features two new hat designs that pay tribute to where we’re from and how we live:
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The Freedom Lure Hat – A classic red, white, and blue nod to the tackle bag lures we grew up trolling up and down The Gulf of America. It’s patriotic, nostalgic, and made for the ones who bleed saltwater and freedom.
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The Skiff Hat – Crisp fog crown, ocean-inspired blue detailing, and a rope that brings back every memory of hopping on the skiff at sunrise. Lightweight, breathable, and ready for wherever your summer takes you.
Each hat is built on premium blanks designed to last through sun, sweat, and salt. They're high-crown, moisture-wicking, and made to be worn hard—from the flats to the firepit.
More Than Just Hats — It’s a Way of Life
Tide Wear isn’t about trends. It’s about heritage and honesty. We’re proud to rep a Southern lifestyle that blends grit with grace, built on mornings in the marsh, evenings on the water, and everything in between.
This drop was made for the people who understand that—those who chase redfish before breakfast and hit shrimp boils after dark. The ones who know that a good hat isn't just an accessory… it's part of the story.
Summer, Stitched into Every Thread
Whether you’re gearing up for the next offshore run, grilling on the back deck, or floating down the river with no signal and no worries, this drop’s made to match your summer pace. Light, clean, and coastal—it’s Tide Wear in its purest form.
Drop’s Live Now. Let’s Rise with the Tide.
The Summer Drop is officially live. Quantities are limited, and once they’re gone, they’re gone.
And don’t forget—tag @TideWearApparel in your Instagram shots. We’re reposting the best Southern summer scenes all season long.