Where Salt Meets Style
Down here, the line between work and play is drawn in saltwater. At Tide Wear, we don’t just make hats—we build them to live the life we were raised in. Early mornings on the skiff, chasing redfish through grass flats. Sun-faded afternoons on the dock. Nights lit by bug zappers and beer cans clinking. That’s the world Tide Wear was born in, and every product we drop is stitched with that DNA.
Built for the Gulf, Designed for the Grind
Each of our hats—like the Skiff and the Freedom Lure—starts with a scene. A skiff sliding through glassy water, or a lure that’s seen more sunrises than your granddad’s shotgun. We design with those moments in mind because we’ve lived them. This isn’t just aesthetic—it’s practical too. High-crown fits, moisture-wicking bands, sun-blocking brims—our gear is made to perform where it matters.
Why the Details Matter
We don’t believe in throwaway fashion. You’ll see it in the stitching, the custom patchwork, the texture of each hat we put out. There’s a reason people ask “where’d you get that?” when they see a Tide Wear hat. It’s because they can tell it wasn’t made for mass appeal—it was made for your kind of life.
The Culture That Raised Us
Tide Wear was born in Orange Beach, Alabama—home to marsh lines, boat ramps, cast nets, and local legends. We fish here. We hunt here. We grew up shopping at bait shops and fueling up at the same marina since middle school. So when we create something, we’re not aiming to follow trends—we’re honoring where we came from.
From the Back Bay to the Boat Show
Whether you’re watching the sun rise over a cypress-lined cut or heading to a weekend boat show, Tide Wear is made to match the moment. We’ve got more drops coming—each inspired by a part of the life we live every day.