Hats Built For A Day On The Gulf

Some days you’re running the rip at first light. Others you’re easing down a grass line looking for tails. Either way, the right lid earns its keep—from sun-up to dock lights.

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Morning Run — Offshore Grit

Wind to the face, throttles forward, spreader bars rattling. That’s where The Freedom Lure Hat shines: lightweight, breathable sides and a clean, patriotic lure that feels right at home on a bluewater day. Tide Wear Apparel

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Midday Flats — Simple, Solid, Skiff

Glassy water. Push pole. Quiet. The Skiff Hat keeps the vibe classic—structured crown, rope detail, and that center‑console silhouette that says you’d rather be on the water than anywhere else. Tide Wear Apparel

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Afternoon Bay — Copper Backs & Current

Tide swinging, birds picking, and a wake that looks suspicious. The Pumpkin Bull Hat nods to the South’s favorite inshore bruiser and brings a warm, fall‑ready palette you can wear year‑round. Tide Wear Apparel

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Dock Talk — Coming Next Week

Last tie‑off of the day, cooler’s light, sun dropping behind the condos. Our light‑blue rope hat with the “Rise With The Tide” patch lands next week—clean, coastal, and built for everyday wear around Orange Beach.

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Built For The Gulf. Designed For The Grind.

Breathable materials, structured fits, curved brims, and small‑batch runs—that’s the formula. It’s gear made by locals for the coastal life we actually live. (If you’ve read our recent posts, you know the drill.) Tide Wear Apparel+1

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Shop The Lineup

• The Freedom Lure Hat — performance cap with perforated sides. Tide Wear Apparel

• The Skiff Hat — rope‑front classic with embroidered skiff. Tide Wear Apparel

• The Pumpkin Bull Hat — fall‑toned inshore favorite. Tide Wear Apparel

• “Rise With The Tide” Rope Hat — releasing next week.