There’s something about growing up on the Gulf Coast that sticks with you. The salt air, the hum of outboards heading out before sunrise, and the comforting sight of a green or red channel marker guiding you back home after a long day on the water. At Tide Wear, we built our brand on that feeling, local pride, coastal grit, and the stories behind the things we see every day but don’t always stop to appreciate.
One of those things? Channel markers.
To some, they're just navigation aids. But to us, they’re more than that. They’re symbols of direction, safety, and tradition. Every boater from Orange Beach to the backwaters of Wolf Bay has felt the quiet relief of spotting that familiar marker that says you’re almost home.
That’s the spirit behind our Channel Marker shirt.
We designed this piece not just as a nod to maritime life, but as a statement of heritage. The kind that runs deep in families who’ve spent generations fishing, shrimping, or just living close to the water. The weathered wood, the lean of the post, the sun-faded numbers — it all tells a story. Our story.
By wearing the Channel Marker shirt, you're not just repping a brand. You’re repping your roots.
Whether you grew up pulling cast nets with your granddad or just know the feeling of watching a sunset from the back deck, this shirt is meant to bring that all together. It’s simple. Clean. Coastal. Just like the markers themselves.
So next time you’re riding out past the jetties, take a second to look at those markers. They’re not just there to keep you off the shoals. They’re reminders of where you’ve been and where you’re going.
And at Tide Wear, we’re proud to follow that same path.